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RefermatePartners

UGC + Partnership Ads

The UGC ads platform for Meta Partnership Ads.

Refermate brings user-generated content (UGC) campaign briefs, creator uploads, brand approvals, usage periods, Meta Partnership Ad activation, sales attribution, and creator rewards into one workflow.

Start your UGC program

Workflow

From campaign brief to Partnership Ad.

Brands request content, review creator submissions, define usage rights, activate eligible ads, attribute sales, and reward creators from one connected workflow.

  1. Submit

    Brands publish a campaign brief, and creators upload the requested short-form videos or images directly to it.

  2. Review

    Brands review each submission, request edits, and approve the creator content they want to promote.

  3. License

    Each approved asset records its permitted channels, usage period, and expiration before paid promotion begins.

  4. Activate

    Eligible approved content moves into a Meta Partnership Ads workflow after the creator grants the required permissions.

  5. Attribute

    Refermate connects each activated ad to its campaign, source creative, and creator so attributed sales can be reviewed together.

  6. Reward

    Brands review attributed results and compensate creators according to the usage and performance terms of their program.

Campaign pipeline

What brands manage in Refermate.

A connected view of the UGC and Partnership Ads workflow.

  1. Campaign request

    Brief, deliverables, and due date

  2. Creator upload

    Short-form video or image submission

  3. Brand approval

    Review, edits, and final selection

  4. Usage period

    Permitted channels and expiration

  5. Partnership Ad

    Eligible creative prepared for activation

  6. Attribution and reward

    Creator, creative, and results connected

Frequently asked questions

UGC platform questions.

What is a UGC ads platform?

A UGC ads platform helps brands request, collect, review, license, and promote user-generated content from creators. Refermate organizes that workflow around the creator relationships, attribution, and performance programs brands already manage.

How do creators submit content to Refermate?

Brands create a campaign brief with the requested deliverables. Creators submit short-form videos or images against that request, and each submission remains connected to its creator, campaign, review status, and usage terms.

How do brands approve and license creator content?

Brands review submissions, request edits when needed, and select the content they want to promote. The approval record defines permitted channels, the usage period, and expiration before the asset moves into a paid-media workflow.

Can approved UGC become a Meta Partnership Ad?

Yes. Once the required creator permissions are in place, eligible approved content can be prepared and published as Meta Partnership Ads from the brand workflow.

How does Refermate attribute sales to creator content?

Refermate maps each activated ad to the approved asset, campaign, and creator, then connects Meta-reported ad performance with verified referral and commerce data. Brands review the creative, creator, and attributed sales together.

How are creators rewarded for UGC ads?

Brands define creator compensation in their program terms, including any usage payment or performance-based reward. Refermate keeps the approved creative, usage period, attributed results, and responsible creator connected for review.

Affiliate and UGC, together.

Build the creator program your UGC ads run on.

Launch affiliate and creator referral programs, manage approved UGC content, and activate Partnership Ads from one connected platform.

Start your UGC program